Upworker AI Research · October 19, 2026
We counted 282,099 Fiverr gigs: a third are design, and data and finance together are under 4%.
A census of Fiverr’s public gig sitemap, with category counts, a live design listing snapshot and downloadable data.
These are counts of advertised services in the sitemap, not orders, earnings or the full live marketplace.
Key findings
- Graphics & Design accounts for 92,770 gigs (32.9%), the largest category in the census. Source: census.
- Programming & Tech ranks second with 50,640 gigs (18.0%). Source: census.
- Data has 6,606 gigs (2.3%) and Finance has 3,373 (1.2%). Source: census.
- Website Development is the largest leaf category, with 16,380 gigs, ahead of Logo Design’s 12,149. Source: leaf counts.
- Portraits & Caricatures has 80,752 live services but only 1,467 sitemap gigs, illustrating how the sitemap under-represents consumer art. Source: live snapshot.
- Across the 44 observed design subcategories, the median of median starting prices is $25. Source: live price snapshot.
Fiverr gigs by category
Share of all 282,099 sitemap gigs; bars use the same scale.
Source: Fiverr gig census CSV, aggregated by top-level category. The CSV also retains 36 End-to-End Projects gigs and 16 unmapped gigs, outside these 11 bars; both are included in the share denominator. Shares are rounded.
The 25 largest leaf categories
| Rank | Leaf category | Top-level category | Sitemap gigs | Share of census |
|---|---|---|---|---|
| 1 | Website Development | Programming & Tech | 16,380 | 5.8% |
| 2 | Logo Design | Graphics & Design | 12,149 | 4.3% |
| 3 | Illustration | Graphics & Design | 9,209 | 3.3% |
| 4 | Software Development | Programming & Tech | 8,095 | 2.9% |
| 5 | Video Editing | Video & Animation | 7,861 | 2.8% |
| 6 | Search Engine Optimization (SEO) | Digital Marketing | 7,712 | 2.7% |
| 7 | Voice Over | Music & Audio | 7,613 | 2.7% |
| 8 | Website Maintenance | Programming & Tech | 7,290 | 2.6% |
| 9 | Social Media Marketing | Digital Marketing | 6,839 | 2.4% |
| 10 | Architecture & Interior Design | Graphics & Design | 6,650 | 2.4% |
| 11 | Image Editing | Graphics & Design | 5,963 | 2.1% |
| 12 | UGC Videos | Video & Animation | 4,825 | 1.7% |
| 13 | Website Design | Graphics & Design | 4,727 | 1.7% |
| 14 | Book Design | Graphics & Design | 4,343 | 1.5% |
| 15 | T-Shirts & Merchandise | Graphics & Design | 4,011 | 1.4% |
| 16 | Social Media Design | Graphics & Design | 3,960 | 1.4% |
| 17 | Other | Programming & Tech | 3,577 | 1.3% |
| 18 | Industrial & Product Design | Graphics & Design | 3,352 | 1.2% |
| 19 | E-Commerce Management | Business | 3,063 | 1.1% |
| 20 | Guest Posting | Digital Marketing | 2,971 | 1.1% |
| 21 | Mobile App Development | Programming & Tech | 2,728 | 1.0% |
| 22 | Social Media Videos | Video & Animation | 2,726 | 1.0% |
| 23 | Flyer Design | Graphics & Design | 2,720 | 1.0% |
| 24 | Music Production | Music & Audio | 2,653 | 0.9% |
| 25 | Video Ads & Commercials | Video & Animation | 2,609 | 0.9% |
“Other” is a mixed bucket with a weak mapping to Programming & Tech; see method and limits.
Graphics & Design: live supply and starting prices
44 of 56 subcategory pages observed on October 19, 2026, totaling 1,102,230 live services. Starting prices describe the cheapest package in the observed listings, not what a completed project costs.
| Subcategory | Live services | Starting price median (p25–p75) | Sitemap gigs | What the buyer gets |
|---|---|---|---|---|
| Logo Design | 211,837 | $30 ($20–$40) | 12,149 | artifact (one logo file set) |
| Illustration | 178,082 | $25 ($15–$50) | 9,209 | artifact (custom drawing) |
| Portraits & Caricatures | 80,752 | $15 ($8–$25) | 1,467 | artifact (gift-style portrait from photo) |
| Architecture & Interior Design | 58,956 | $30 ($20–$50) | 6,650 | artifact (floor plan / 3D render) |
| Social Media Design | 57,890 | $25 ($15–$40) | 3,960 | artifact batch (post templates) |
| Website Design | 49,994 | $80 ($70–$95) | 4,727 | artifact (Figma/UI mockup, no code) |
| Image Editing | 48,673 | $10 ($5–$25) | 5,963 | cheap artifact (retouch/background removal, per-image) |
| Book Design | 41,857 | $32 ($15–$130) | 4,343 | artifact (cover / interior layout) |
| Cartoon Illustration | 39,459 | $25 ($10–$50) | 1,419 | artifact |
| Industrial & Product Design | 35,594 | $25 ($10–$57) | 3,352 | artifact (3D CAD model / render) |
| Children’s Book Illustration | 34,054 | $10 ($10–$20) | 1,919 | artifact batch (per-page illustrations, priced per page) |
| Game Art | 33,985 | $20 ($10–$42) | 2,503 | artifact (sprites/concept art) |
| Packaging & Label Design | 20,742 | $37 ($20–$56) | 2,354 | artifact (print-ready file) |
| Flyer Design | 20,168 | $20 ($15–$40) | 2,720 | artifact |
| Tattoo Design | 17,489 | $25 ($11–$57) | 344 | artifact |
| Business Cards & Stationery | 17,268 | $20 ($13–$30) | 1,992 | artifact |
| Character Modeling | 16,683 | $30 ($20–$50) | 1,729 | artifact (3D character) |
| Building Engineering | 14,608 | $50 ($25–$97) | 1,101 | artifact (structural/MEP drawings, consult-adjacent) |
| Poster Design | 11,789 | $37 ($15–$61) | 1,147 | artifact |
| Comic Illustration | 9,843 | $20 ($10–$41) | 433 | artifact (per-page) |
| AI Art | 9,103 | $20 ($15–$30) | 881 | artifact (prompted images) |
| Album Cover Design | 8,536 | $45 ($20–$80) | 704 | artifact |
| Graphics for Streamers | 8,040 | $15 ($10–$28) | 1,315 | artifact (overlay pack) |
| Brand Style Guides | 7,859 | $50 ($30–$122) | 1,055 | artifact (brand book) |
| Brochure Design | 7,767 | $55 ($28–$128) | 1,049 | artifact |
| Landing Page Design | 6,917 | $35 ($10–$77) | 695 | artifact (mockup) |
| App Design | 6,131 | $55 ($15–$150) | 908 | artifact (UI screens) |
| Pattern Design | 6,089 | $20 ($10–$30) | 566 | artifact |
| Landscape Design | 5,643 | $60 ($28–$90) | 580 | artifact (plan/render) |
| Invitation Design | 5,454 | $30 ($10–$3600) | 527 | artifact |
| UX Design | 5,012 | $80 ($25–$150) | 589 | artifact + light consult (wireframes/flows) |
| Menu Design | 4,187 | $20 ($10–$32) | 363 | artifact |
| Catalog Design | 3,686 | $25 ($10–$65) | 463 | artifact |
| Signage Design | 3,540 | $20 ($15–$47) | 593 | artifact |
| Web Banners | 3,519 | $20 ($10–$35) | 580 | artifact |
| Resume Design | 3,262 | $15 ($10–$25) | 301 | artifact |
| AI Generated Character Design | 1,689 | $15 ($10–$30) | 142 | artifact |
| Fonts & Typography | 1,603 | $15 ($10–$30) | 265 | artifact |
| NFT Art | 1,217 | $32 ($20–$53) | 212 | artifact |
| Podcast Cover Art | 1,199 | $30 ($15–$52) | 160 | artifact |
| Storyboards | 820 | $20 ($10–$30) | 129 | artifact |
| Art Direction | 650 | $75 ($20–$160) | 38 | consult/ongoing |
| Lighting Design | 562 | $30 ($13–$67) | 53 | artifact (plan) |
| Building Information Modeling | 22 | $150 ($100–$490) | 20 | artifact (BIM model) |
Live totals come from each page’s pagination total. Price summaries use 44 unique starting-price values per page from the first 48 listings, sorted by rating; they are not a random sample. p25–p75 denotes the interquartile range. The downloadable CSV contains sitemap leaf counts and mapping methods; this live-price table is separate.
Market context: fewer buyers, higher spending
Fiverr reported 2.7 million annual active buyers, down 21.9% year over year (about 22%), and $368 annual spend per buyer, up 15.6%, in Q2 2026. Source: Fiverr Q2 2026 results (July 29, 2026 Form 6-K, Exhibit 99.1).
In its Q2 2026 prepared remarks, Fiverr said transaction volume fell 10% or more year over year across the majority of projects under $1,000 on a trailing twelve-month basis. Source: Fiverr prepared remarks, page 7. This is management commentary, separate from the census.
Upwork reported 763,000 active clients, down 4%, and $5,230 GSV per active client, up 5%, in Q2 2026. Source: Upwork Q2 2026 results (August 10, 2026 Form 8-K).
On its Q4 2025 earnings call, Upwork management described shrinking small, transactional contracts below about $300. Source: Q4 2025 call transcript (secondary source). The call commentary is not a filed category-level contraction estimate.
Supply counts, buyer counts and spending measure different things. Neither platform discloses category-level gross merchandise or services volume in these sources; this census cannot establish which categories earn the most or why demand changes.
Method and limits
Coverage. We counted 282,099 gig URLs across all 7 child files of Fiverr’s public gig sitemap on October 19, 2026. This is a snapshot of sitemap supply, not a census of sellers, buyers, transactions or all live services.
Leaf classification. Each sitemap image caption follows the pattern “<Leaf> example made by <user>”. We used that label to classify gigs into 300 leaves, then mapped leaves to top-level categories: 137 by category-sitemap slug match, 44 by category-page evidence and 115 by majority vote of the video-category field. Four leaves containing 16 gigs remain unmapped.
Mapping uncertainty. Video-category agreement was at least 80% for all but one voted leaf. “Other” contains 3,577 gigs and is assigned to Programming & Tech with only 195 of 582 votes in agreement; treat that bucket as noise. The CSV retains the mapping method for each leaf.
Sitemap versus live supply. Across the 44 observed design pages, sitemap counts were between 1.8% and 17% of live counts, with a median of 9.9%. Consumer gift and art categories were under-represented by roughly 3–5 times relative to B2B design. The 32.9% design share describes the sitemap; it should not be read as the live marketplace’s share.
Missing live pages. 255 of 299 subcategory pages were not fetched. Live counts and price observations cover only 44 Graphics & Design pages; no live-count or price estimate is supplied for the missing pages.
Provenance. The census and live snapshot were collected for Upworker AI’s October 19, 2026 gig-market demand study. This page reproduces the leaf-count CSV and the supply report’s live-count table. Upworker AI operates a deliverable service and has a commercial interest in this market; this research is not affiliated with Fiverr or Upwork.
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